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Tiffanie Darke – Novel Ideas

Tiffanie Darke has done it all. A largely successful Editor for major publications including the Daily Telegraph and Sunday Times Style, as well as a novelist with two hits under her belt, she truly puts the W in Wonder Woman. When she’s not helping women dress for success with her charity Smart Works, this mother of three is on the hunt for the next best story. We caught up with Darke, the now Editor and Chief of Harrods, to talk Heathcliff, daily wellness rituals & martinis.

If you were a plant, what plant would you be and why? 

An oak tree. Strong, beautiful, English and very kind to animals

Best piece of advice you’ve ever received?

You have to take risks. My Dads advice, and very sound.

When life gives you lemons, you…

Order a martini.

One memory that instantly makes you smile?

My kids…anything they did before they were nine.

Daily wellness ritual?

Lemon and turmeric tea every morning, and holding my husbands hand under the sheets.

How do you think the growing interest in sustainability has shaped the fashion world in recent years?

A sharp shock. Realization that adaptation is survival.

As a writer, what do you think the relationship is between intention and reception?

It’s not what you think it is.

If you had to grab a drink with any fictional character, who would it be and why?

Heathcliff. I imagine I would be utterly seduced.

One pro tip on making your Spring style more sustainable?

Sell or rent out something already in your wardrobe. Buy from an ethically & sustainably sourced brand with the proceeds.

What ever did happen to Generation X?

Reinventing their lives and their businesses for a world they believe in. We don’t like  compromise, we believe in ideals and we still absolutely believe in joy. Did somebody say dance floor?